How one man survived his banking experience by out-tweeting, out-lasting and out-playing.
Recently a friend of mine took the problems he was having with his bank to social media.
Within a few hours, the bank was not only following him on Twitter but contacted him to resolve the situation. Why? He has a pretty good Klout score (the measure of your influence on social media). I'm sure they assessed the situation and concluded tangling with him would do more damage than good.
If he didn't have an influence on social media, the result likely would have been different. In fact, many companies are now reacting to customer complaints based on the influence they have on social media - true story!
Here is the link it's worth a read: http://www.mortgagebrokernews.ca/news/breaking-news/client--uses-twitter-to-challenge-td-mortgage/171418/
What's really interesting is the negative comments from readers of this publication (it's targeted toward mortgage brokers) who I'm sure are wary of more people doing this.
A couple lessons for all of us: